"We use AI for our content." I hear this often. They show me their blogs, their posts, their product descriptions—all generated in seconds. It looks polished. It’s grammatically perfect. And it’s completely invisible to the recommendation engines. Here is the "sneaker question" for every Marketing director: If AI can generate your brand's voice in 10 seconds, what makes your brand worth citing over a competitor who did the exact same thing? The hard truth is that AI doesn't f
![The AI Strategy "Noise" Problem [Brand Moat]](https://static.wixstatic.com/media/8b155f_269e31752f734ee9aff958fda9ca0a82~mv2.png/v1/fill/w_805,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/8b155f_269e31752f734ee9aff958fda9ca0a82~mv2.png)
![The AI Strategy "Noise" Problem [Brand Moat]](https://static.wixstatic.com/media/8b155f_269e31752f734ee9aff958fda9ca0a82~mv2.png/v1/fill/w_1704,h_2116,fp_0.50_0.50,q_95,enc_avif,quality_auto/8b155f_269e31752f734ee9aff958fda9ca0a82~mv2.png)